In 1980, Roland introduced the TR-808 Rhythm Composer as a quick and easy songwriting tool for musicians. Four decades later it is largely credited for helping shape the sound of hip-hop. New Balance Numeric and Roland have collaborated to make a truly special version of Tiago Lemos' signature 808 model, a number they share not entirely by coincidence.

The NM808YOB is laced with details inspired by the TR-808, with a co-branded tongue, graphic appliques, custom TR-808 keychain, and colorful ghilleys.